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May 21st, 2010 by Susie
Most websites now include some element of a blog section. Whether you label this section as news, articles or simply blog, they are all based on the same idea. Blogs are more than just a way of voicing an opinion or sharing information, they are a crucial part to your web content and often your social media optimisation. As blogs are designed to be easy on the reader and an almost entertaining way of digesting information, it is thought that they are often spontaneous. Whilst spontaneous posts can be effective within your social media marketing strategy, spontaneity is better placed within social networking sites than within your actual website.
For this reason, it is important to have some form of structure or schedule to your blogging. A lot of people may disagree with this as they think it takes the natural approach out of blogs and also makes it less fun, however it is crucial to remember that the purpose of blogs is to provide effective content for your site and increase online traffic, so in that sense, having a set pattern to when you blog means that the people reading them get into a routine and check back regularly.
Blog timing is one of the first things which you should consider. How heavily biased your website is towards news and blog pages will play a part in this. We have all looked at some websites and been in awe of the amount of updates that appear within their blog section that we cannot read them fast enough, whilst others we check back only to discover the same month old blog staring us in the face. Timing is dependent on the visitors to your site and their trends within blogs. If you get a very high level of traffic to your blog pages, it is highly likely some of these are return visitors. Checking out comments to see how many regular readers there are here is also a good way to gauge how frequent your audience require you to blog.
Once you have decided on the frequency of your blogs, set yourself a pattern on subjects. If you own a clothing website then alternate between items or specific trends so that you are providing people with a varied read. It is also a good idea to liaise with other team members who will play a part in the blog section. Whether it is the blog writers themselves or the web design team, ensure everyone is in agreement and is comfortable with what you are doing.
Check out other blog pages prior to completing your schedule and ensure you post any current news issues. If all your competitors are writing about a new industry revelation then make sure you get in on the action too. Have some well read and trusted places or sites to go for your resources so that you are not wasting time randomly searching for information. Once you have an organised system in place, the SEO blogs will flow and so will the readers.
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Are blogs only useful for google ranking if they are read lots of people ?..