April 18th, 2010 by Nick

Content production for SEO purposes can be very successful if the target audience is kept in mind from the first sentence to the last. It is therefore very difficult to generalise about what is or what is not likely to be effective if the specific nature of the site is unknown. Nevertheless, it is possible to set out some general principles, as long as it is understood that they should be interpreted flexibly.

Blog production can be as much about content planning and discipline as it is about creativity. Procrastination is the enemy of bloggers and must be fought on all fronts. This battle is easier to win if a copywriter is utterly absorbed in the nuts and bolts of their topic. For example, search engine optimisation is considered by many writers to be a subject that has the potential to intrigue, being a complex blend of changing theory and practice. However, even writing about a fascinating area of controversy and technical knowledge can sometimes seem a bit of a mundane activity. The danger for any blogger is that users can swiftly discern any slight drop in the level of enthusiasm.

If a blogger is suffering from a temporary deficit of inspiration, they should contemplate what is effective about the things which sustain their attention best. To avoid their own prose becoming monotonous, they should think about what stimulates them as a reader. However, it is counterproductive if they forget their target audience. An example is necessary to illustrate the point.

An SEO copywriter may appreciate a diversity of literary blogs. Some of them may be bold and provocative, others amusing and quirky. They may be very successful in reviewing books or showcasing poetry, for instance. However, if an SEO content producer was overly influenced by these delectable offerings their prose could well become turgid. It is obviously important that the appropriate tone is maintained, although a little variation is certainly permissible from time to time.

It is not just the style of something which is decisive in determining whether something is a suitable inspiration, however. An SEO copywriter may be inspired in a productive way by a literary blogger in that the observable level of imagination and creativity can assist them in their brainstorming. When a large volume of articles have been produced, many of the major topics may have been covered. Therefore it may be worth pausing for a moment to consider novel means of content generation. For example, it may be possible to revisit areas of knowledge in a more creative way, perhaps from a more enlightening perspective. In addition, it could be that a subject has been treated in a superficial way. In this case, deeper exploration is an obvious solution. Duplicate content can be an SEO problem, so the heterogeneity of the work done by literary bloggers can be worthy of emulation.

It would appear that while the ornate multi-clausal sentences of some literary bloggers have no room in the armoury of the SEO copywriter, the creativity which many of the literary blogs are infused with can be of some assistance in the avoidance of sterile repetition.

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