April 30th, 2010 by Susie

There are some instances where bloggers can be competitive against each other and see other bloggers of a similar nature as a threat – especially with business SEO blogs. Granted, the odd form of attack and controversy can be good for rankings in some instances, but let us not forget that we are all in this together. We all know what it is like to be new to blogging, or to be going through a slow patch in terms of links, so it is much more useful to build community than to shoot each other down.

Social media optimization techniques are most effective from news articles and blogs. The majority of bloggers are looking to increase traffic to their website through link baiting in their articles, so sharing some of your SMM strategies amongst each other is a win-win situation. There are several ways in which you can help out fellow bloggers and drive more traffic to their sites, and none of them are particularly difficult.

You may be wondering why you would even focus any of your time or energy on helping out your competition, but think about it logically. The term ‘you scratch my back and I’ll scratch yours’ has never been so apt, and if you can display positive links and opinions on other blogs within your content then it is highly likely that people will do the same for you. Also, exposure is exposure, no matter what form it is in. If people begin to realise that not only can they read interesting blogs from your site, but also be provided with other useful links, then your blogs will be searched for even more.

One of the easiest ways to help a fellow blogger is to make some positive references to their content. This is particularly effective when you are dealing with bloggers who write on similar subjects to yourself. If there is something you believe has been written well, or a valid point has been made within another person’s blog, then let people know and even provide a link to their site.

Joining online blog forums or communities is also another effective social media marketing technique. A little like social networks but more tailored to your industry or topics of conversation. Every blogger within that forum will have links to hundreds or thousands of online visitors, so associating yourself with them also increases your online community. Online blog forums are also often used as a bit of a help and advice centre. A new blogger may post a question asking how they can create better link baits to their site. By offering any advice where you can, you will help build a better world of blogging. Plus no matter how experienced you are, you never know when you might just need their help too.

Helping fellow bloggers is a very effective social media optimization technique and does not have to interfere with your day to day blogging. A simple comment under a blog or a positive tweet doesn’t cost you anything, yet can work wonders for the blogging community.

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