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June 13th, 2010 by Nick
When MSN first launched Bing, nobody expected it to be a serious leader in the search engine stakes. Granted, MSN are a successful company and previous MSN search engines have proved popular. However, with us seeing Google overtake the likes of Yahoo in the popularity stakes, it was debatable as to whether there really was enough room in the world for yet another search engine. Whilst arguably still not as popular as the likes of Google, Bing is nothing if not persistent, and MSN are really pushing their ‘decision engine’ as hard as they can – and it appears to be working.
So how does Bing differ from the likes of Google? Well, if you put the same search words into both Google and Bing, then you get very similar results. If your search is very specific, perhaps for a company, then the top results are likely to be the same. It is when you have more of a vague search that you begin to notice the difference in your search results. Google will tend to bring you some micro blogs or news pages, as well as actual company websites, whereas Bing does tend to favour actual company sites. This is where the phrase ‘decision engine’ comes in, as Bing is apparently giving you a more accurate and relevant search.
Of course, Google is working on personalised searches, and if it can get this right then we will see a positive change in the future of our search engine optimization. Bing makes no secret of the fact that it is a very ethical search engine, and leans more towards established websites and focuses on relevance.
The positioning of Bing within the web should not be underestimated. Yahoo, for example, is an obvious direct competitor of Google. Bing is not. Being part of the MSN homepage, as opposed to just a search engine page, is a smarter technique than people may often think. A lot of people may have Google as their homepage; however, people will spend more time on MSN reading news or celebrity gossip. If there is a search engine box right there on the same page as the news you are reading, then you are more likely to use this than redirect yourself to another search engine homepage.
Let us not forget that MSN still have that gem of an email system called Hotmail. Not as popular for businesses anymore – due to email delivery issues and attachment problems – but still an extremely popular choice for personal users. When a user logs out of hotmail, they are automatically directed to the MSN homepage, and the home of Bing. So again, the search engine has been brought to you, rather than you having to go and find it. Any SEO company will be aware of this tactic, so bear it in mind when optimising your websites.
With all the above positive points and the national advertising campaign Bing launched earlier this year, it is obvious this search engine means business, and is not going to let Google walk all over it.
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Bing i dont think so bing is just a part of yahoo running on different technology.
Thanks for the article, good insights on Bing’s marketing approach.