April 21st, 2010 by Nick

Since MSN decided to introduce us to the world of Bing, the world of search engines has become a different place. Whilst the likes of Google, Yahoo and Youtube still remain some of the most popular search engines used by the general public, Bing has provided us with a search engine with a difference. It could be argued that Bing is a slightly refined type of search engine, designed to give us specifically what we have asked for in a concise and clear manner.

You may or may not have heard Bing refer to themselves as a ‘decision engine’ as opposed to a search engine. MSN wanted to create something that was going to deliver the same positive features of the old windows live, plus more. Bing is kind of a cross between Google and Ask, and Bing’s main aim is to provide its users with a solution and answers as opposed to just a stream of links and tags.

When it comes to looking at link building strategies for Bing, you may need to take a slightly different approach as you would for the likes of Google and Yahoo. Granted, there are some tried and tested techniques that should always be followed and work across the board, but it can be worth adapting even a few key pages of your website to target Bing searches above any others.

Think of SEO link building for Bing a little like applying for jobs. You have your basic skills and experience which remain consistent, but you just need to tweak a few elements to make them relevant to each particular post you are applying for. That is all Bing is asking for, just a little consideration and co-operation into their search techniques.

Bing prides itself on recommending reliable and trustworthy web links and responds well to older domains and established web links. Bing also likes strong tags and links so try and have some really robust anchors which contain keywords that reflect the nature of your website and company. Creating easy to use links and tags which enable easier navigation around your site are favoured by the likes of Bing, so be concise and organised. Like all good search engine optimization, this helps the user as well as the search engines.

Originality is the key. Whilst all search engines frown upon duplicate copy and plagiarism, Bing really does like its original copy. Write your own SEO content from scratch as much as possible and make it interesting and detailed, without being too long winded. Relevance is more important than being up to date with Bing. Now, nobody is saying that Bing is old fashioned, however irrelevant waffle just because it is current will not be as appreciated as much as good and honest information and content.

Be cautious with your images and videos too. It is common knowledge that a search engine struggles to pick up flash files for instance, so when producing SEO content with Bing in mind, ensure any videos or images are clearly tagged and have defined headings with detailed links, otherwise your content may not be giving you any benefit with search engines.

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