July 21st, 2010 by Nick

Those involved in search engine optimisation often focus their attention on the major search engines. For many sites, this approach can make a great deal of sense. Prospering in the search engine results pages of Google is more likely to generate traffic for a site than doing well in the rankings of a minor search engine. However, notwithstanding the collective dominance of Google, Yahoo! and Bing, optimising for alternative search engines can prove worthwhile for certain sites. It may be necessary to obtain specialist advice to assess whether this tactic is likely to be rewarding in a specific set of circumstances.

At Searchengineoptimization.co.uk we have the experience and the expertise to pursue SEO campaigns which tick all the right boxes. This means that the tactics employed on behalf of a particular site are selected carefully in relation to its unique requirements. In addition, the tactics which are used are adjusted in line with the specificities of the site concerned, in order to ensure that the beneficial impact on site performance is maximised.

According to research, Google, Yahoo! and Bing dominate the search engine competition for market share in countries like the USA and the UK. Statistics show that in nations like these the three most important search engines share in excess of 90 per cent of the market. However, each online firm has its individual target audience and its own set of repeat visitors. Some target audiences have their own preferences as regards search engines and research can help establish what these preferences are. The preferences can sometimes be related to the sector in which an online firm is operating.

Any SEO plan will include ideas of how best to optimise the specific site for Google, Yahoo! and Bing. It will probably incorporate on page and off page tactics. On occasion, however, it is shrewd to think outside the box and take a chance on optimising for search engines like Lycos, AltaVista and Cuil. Which one of these search engines appeals will ultimately depend on the nature of the site being optimised. It takes skill to determine the appropriateness of optimising for the lesser known search engines. Budgetary constraints may well have a considerable influence in some circumstances, but if funds are available and the right choices are made it can be worth persevering.

Some of the minor search engines currently in operation have long histories. Such search engines have a past that stretches back towards the beginnings of the net. In this category, search engines like Lycos and AltaVista are located. Such search engines still function and can provide users with what they are looking for. In addition to these ‘survivors’, there are newer search engines such as Cuil. Cuil was established by some former employees of Google. Cuil is worth thinking about because it has the capacity to work well in relation to a social media marketing campaign. As social media marketing becomes more complex and more important, it is quite possible that Cuil may develop a higher profile in the future. Nevertheless, making predictions in the complicated world of search is fraught with difficulty.

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