August 21st, 2010 by Nick

It sometimes can appear that learning about search engine optimization is an endless journey. As SEO never stays still, there is always more to learn. Furthermore, the breadth and depth of the subject are both impressive. However, the more that is learned, the easier learning becomes. A site owner does not require knowledge of every single detail because they simply have to be able to engage productively with specialist services. Nevertheless, for managers who are contemplating entering into a relationship with a specialist firm getting to grips with it all can seem to be on the daunting side of the street. Therefore they should be patient and absorb relevant knowledge in an incremental fashion.

At Searchengineoptimization.co.uk we have the ability to pursue multifaceted, flexible and productive campaigns. We realise the importance of treating each site on its individual merits. It is possible to spread knowledge about optimization so potential clients are conscious of the possibilities and pitfalls which should be taken into account. Many clients have expressed interest in the question of whether or not the age of their domain will have an impact on site performance in the search engine results pages. There is much more to SEO than faring well in the search engine results pages, but the question as it stands is certainly a fair one.

In a subject as complicated as search engine optimization, it is quite rare that a straightforward ‘yes’ or ‘no’ is a satisfactory answer to any specific question. As the topic has elements of art and science, a more comprehensive response is usually demanded. It can also be the case that changes in the ‘search world’ mean that any answer has validity in a temporary way. Just because a question has been answered with apparent confidence does not mean that the advice cannot be overtaken by events. Despite this salient point, it does seem that research points to the fact that domain age matters somewhat when the major search engines examine a site.

Google and the like do notice domain age when they assess sites, but how much emphasis do they actually place on it? The workings of their algorithms are closely guarded secrets, but it does appear that the major search engines do not put too much weight on domain age as a factor when they are deciding how to rank sites. This could be because of various reasons.

One reason why Google may not elect to place too much stress on having an old domain name is that users do not. Google puts pleasing users at the heart of its strategies. Another reason for the status quo may be that Google knows that domain names can be traded or lie dormant for considerable periods. It can be seen that ‘being old’ is thus no guarantee of being reliable. The major search engines are familiar with all aspects of the domain age question and are therefore only prepared to grant minute relative favours to sites with old domain names. The age of the site itself may also be judged to be of limited relevance.

Link to us

If you want to link to this blog, copy and paste the following HTML code to your website.