April 5th, 2010 by Nick

Many come somewhat reluctantly into the world of e-Commerce. They can just about get themselves around the importance of search engine optimization, but they see no reason to Digg it, or get people to follow them on Twitter. As far as they’re concerned, MySpace is something for concerned parents to fret over – it has no place in the adult business space. The truth is, many site owners avoid these useful tools because, let’s face it – they have absolutely no idea how to use them.

The social media marketing revolution hasn’t so much taken the world by storm, as gripped it in a hurricane. And while many young entrepreneurs are happily familiar with the concepts of randomly punctuating the word “delicious”, well before they ever get their first contract, those entering e-Commerce at a later stage of life are at a disadvantage from the word go. While they’re still wondering how to switch on YouTube, their competitors are gaining Tweets and Reddit links galore.

This isn’t such a disaster as it sounds. Even if a person loathes the idea of social media sites, they can still make their business a success. The truth is, e-Commerce might be fairly new, but the underlying concept isn’t. The internet needs older, less technologically experienced entrepreneurs. They have a world of experience that younger traders lack; they know how to talk to customers, and they understand the importance of personal contact. They just don’t understand how to transfer this to the virtual marketing platform. This is where the search engine optimization company comes in. An SEO company will take a successful business site and make it better, implementing tools that the site owner doesn’t have the first clue about.

The thing to remember is that social media optimization is new to the average web browser, too. However, social media sites aren’t. Even silver surfers these days are getting to grips with Digg and Reddit, and everyone knows about Wikipedia, so don’t make the mistake of thinking SMM is only for the younger crowd. Whatever age group your site appeals to, it needs social media links.

Twitter has led the revolution into the noughties, becoming a spectacular success. It’s the one social media site you should be on, above all others. It has a presence that’s infectious – and it’s got prestige. People are following Lady Gaga and Matt Damon on Twitter, and you need to be up there with them.

If you feel all at sea about implementing social media optimization in your site, it helps to remember Wikipedia. You may not have the faintest idea of how to get to Digg or Delicious, let alone what to do once you’re there – but everyone uses Wiki links. Most of us watch YouTube. Both are social media sites, in the same way Twitter is. While you don’t see links saying “follow us on Wikipedia,” the concept is the same. Social media link building strategies are essential to your success. An SEO company will help build those links, and get social media working for your site.

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