June 7th, 2010 by Nick

If you have been working hard on your search engine optimisation strategy you may be wondering what is the best way to approach the creation of back links. Creating plenty of relevant back links to your website is one of the surest ways of attracting lots of targeted, high quality traffic to your site. However you need to be discerning over the types of links that you create for your site as all are not the same.

Finding Effective Links

SEO professionals will often get hot under the collar debating which links are most effective for driving well targeted traffic to a website. In essence all back links are effective at some level but if you rely on one source of back links from, for example, a social networking site, then it’s the same as placing a bet with all your money on one horse.

The gambling scenario can be used further. Imagine you were at a racing track and you have a pot of money that you split across several bets on several horses in the same race. You will significantly up your odds of winning some of your money back. However there will be money lost on those horses that don’t win.

Posting content at just a couple of directories is wasting valuable time if you don’t get many links within the text or there is no author’s box at the bottom of your blog article. As time is money here are some more ideas that can help you to create good quality back links:

Look for websites that are relevant to your site and ask about trading space. You allow a website owner to place a link on your site in return for adding a link to yours on his. It is imperative that the websites are relevant or you risk being penalised by search engines and are unlikely to attract the traffic that you want. These reciprocal links are lower quality, but can still be worthwhile – although the best links are one-way.

Set up a daily blog that links into your website. You can submit helpful tips and advice on your products and related industry topics that will help to promote your site. Make sure they aren’t simply promotional articles as this will switch readers off. They should offer interesting advice that is readable and will keep visitors coming back for more.

Write articles with tips and information for websites such as Amazine, EzineArticles or Go Articles for example. Search out those article directories that rank highly. Posting tends to be free of charge and you can place back links into the body of the text and in the author’s box at the end. This will also develop your reputation as a sound resource for information within your industry.

Set yourself up on the main social networking sites such as Facebook and Twitter for example. Again this will attract back links and traffic to your site. Use SEO tools to see how your links are building up and where they are.

At searchengineoptimisation.co.uk we offer a range of SEO services as well as providing access to our range of free search engine optimization tools.

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