March 23rd, 2010 by Dan

Anyone looking to improve their search rankings is bound to need a bit of help from time to time, and that’s where SEO tools come in. SEO tools can be used to track progress, to increase traffic and to help point webmasters in the right direction of what to do next, and there are numerous ones available for just about every job imaginable. Here are a few of the most popular ones, as well as what they’re used for, to help you choose the right ones for the job.

Google Analytics. Google Analytics is a way to keep track of visitors, allowing you to see where they come from as well as seeing the search terms they used to get there, meaning you can tweak your strategy as appropriate. However, bear in mind that it uses javascript to keep a log, so will only take into account those visitors that have javascript enabled in their browser. This means that it could potentially not be logging all visitors that come to the site, so make sure to take that into account in your calculations.

Google Webmaster Tools. This has a lot of different features that allow you to see how effective your search engine optimization strategy is, letting you analyse its progress and adapt it where necessary. For example, it looks at the pages that have been indexed and points out any possible SEO errors, as well as showing the performance of any links or keywords, allowing you to see where you’re going wrong so you can fix the problem before it gets any worse or adapt to improve results.

Yahoo Link Domain. This is a great tool that gives businesses the chance to analyse their inbound links, ensuring they’re all relevant and giving quality results. This means that any issues can quickly be resolved to encourage favourable ranks in search engines, and it also lets users see the links that competitors have, with research such as this often being invaluable.

Rank Checker. Achieving high ranks in search engines is obviously the ultimate goal of all SEO strategies, and having a tool that lets users explore such rankings is going to be hugely beneficial. Rank Checker allows users to analyse ranking information from all of the major search engines, meaning they can tailor their campaign accordingly.

SEO for Firefox. This is an incredibly beneficial tool that can give information on a whole range of relevant factors, from Twitter activity to page ranks. It can identify NoFollow links, offering a great timesaving tool to establish new links to a website, and can offer a whole host of other features to offer something for everyone.

These are just a few of the most popular SEO tools, and all of them can be hugely beneficial to anyone wanting to increase their search rankings. They allow for proper analysis, can lead to new ideas and can all improve results, and any of them would be well worth trying in an attempt to hit the top spot. Check out our extensive range of search engine optimization tools which can help you to maximise your SEO efforts for the very best results.

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