November 24th, 2010 by Phil

The vast majority of articles out there on the web about SEO tools are written by SEO marketers. It’s the unfortunate truth of the industry. While there’s plenty of helpful advice, the motives behind it can sometimes lead to site owners wasting their valuable time. This is why it’s important to check up on any search engine optimisation tools you’re thinking of relying on.

Every good optimisation company will offer potential clients a couple of SEO tools they might find useful. It’s a part of the education and information ethic of the industry. It’s your job to make sure the tools you find are the tools you’re going to find useful.

Tools that Come with a Price Tag

There are quite a few tools available for purchase to help with your SEO. It’s important to be cautious when it comes to these. There are one or two really valuable tools that professionals use to help with their search engine optimisation, but many of the tools out there will either be unhelpful to site owners just starting out, or altogether useless.

Most tools have had plenty of reviews in the industry, so do a review search before buying. Talking to an SEO professional can help with tool selection, and you can discuss your concerns with us at www.SearchEngineOptimization.co.uk.

Free SEO Tools

There are a lot of really handy free SEO tools out there. There are also a truckload of handy articles listing the ‘best’ of them. The trouble is, most of these are forms of blatant self-promotion.

There’s no real harm intended in this kind of self-promotion. The SEO companies that produce these tools are genuinely aiming to provide something that is going to help potential clients, to gain their interest and respect. An optimisation company will naturally want to promote their own search engine optimization tools. All this means is that you need to practice a little caution when selecting the tools to use during your campaign, cross-referencing where you can.

What’s the Harm in Being Caught in a Scam?

If you’ve used a free SEO tool that wasn’t particularly helpful, you’re not usually going to come into harm. It’s annoying when you check your ‘true Google position’ and finding out that you’ve just been given information you could have found in the search engine. It’s not really anything more serious, though, than a waste of time.

Wasting money on useless SEO tools is another matter. Most companies operate on a tight budget during their optimisation, and money wasted on a lacklustre program could be money invested in good content or a couple of links. It is vital to check the reviews of any tools you’re thinking of buying.

It’s important to check up on every SEO tool you choose to use. There are free tools that are far less than what they advertise. Tools that are old, outdated or come from designers who have a less than perfect knowledge of search engine optimisation could actually do harm to your site’s ranking. This will happen, of course, only if you rely on them.

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