March 28th, 2010 by Dan

Everyone has ideas on the best ways to improve search rankings, and often these tried and tested SEO strategies can indeed do the job. However, there are always new ideas to try out, and a lot of the more unusual ones can have just as much of an effect as traditional ideas. So, here are a few unusual strategies to help you succeed in your SEO campaign, and all of them would be well worth considering.

• Consider adding misspelt keywords to your itinerary. The whole point of search engine optimization is to optimise your content for what people are actually searching for (as long as that is what you provide), and a lot of the time they search for misspelt terms. Targeting this area can be a great way to outdo your competitors, but just remember to be selective. Don’t put misspellings throughout your main content as this can jeopardise the credibility of your site, so instead leave a few carefully-targeted yet misspelt comments on your blog posts to hit this area with flying colours.

• Use Google Images to your advantage. Images can be used to target keywords through their title attribute, filename, directory name and any other related keywords surrounding the image itself, so never underestimate how important images can be in your quest for improved search rankings.

• Search engines like information, and you can use your blog to comment about the most recent news to appear higher in search results. For example, if a competitor is releasing a new product and you write a targeted and valuable blog post about it, when people search for that product your website will come close to the top of the list. It may sound detrimental to write about a competitor, but you’re effectively stealing visitors from them because they’ll come to you instead. So, always do your research and try to be one of the first people to release a valuable niche article to poach a few visitors.

These are just a few unusual tips that you should try in your SEO campaign, and if you try a few of them out I’m sure you’ll be pleasantly surprised with the results. By employing more unusual techniques you’ll also have the advantage over your competitors and could quickly scale up that search page, so don’t always go for tried and tested measures and give a few of these search engine optimisation tips a go instead. You’re bound to be glad that you did.

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