Search Engine Optimization Specialists – A Secret Source of Your Website

July 29th, 2010 by Dan

Working with the right people on any job can be less time consuming and can create a happier atmosphere. The same applies to your website when you need to make improvements to your business, and you can find the right search engine optimization specialists can help. These services can help create and build a better website that uses SEO and is going to help you improve your ranking online. You can find that the right companies that offer the best tools available and are going to help you improve your marketing campaign.

If you have considered taking some tips from online professionals about using more search engine optimization or to see if there are ideas on how to use SEO in your content posted and your chosen links, you can find the help you require. There are a lot of ideas that you can obtain from search engine optimization specialists. They can also analyze your website to see how you can improve and what is working effectively for your company website.

Once you know how to improve your website for your rank listings in the search engines, you can reach your chosen demographic and will be able to place effective links; therefore you will begin to see an improvement in your business. Working with search engine optimization can take time and there can be a lot to learn. You can find many helpful tools online that can help you learn how to use the search engine optimization, but if you are not familiar with web page design or how to use them, you will not be able to see what they can do. The best way to get started and help your website to improve is to hire a professional SEO company.

If you are looking for the right kind of help that will identify what the search engines are looking for, and what kinds of tools you should be using on your website, you will find there are many ways that an SEO service can help you to be shown in the top rankings on the search engine results pages. You may have a great website and have a great looking design, but if you are not using the right SEO tools to market it, you are not going to obtain the business you require. SEO experts are experienced in using SEO tools, and they know what search engines are looking for when they are listing websites.

The only way you are going to see your website receiving the high rankings is by using search engine optimization. You need to have the right kind of keywords and content on the website that search engines can find and use to list your business. When you submit links to the search engines, they first need to see if they are good links and if the pages are using effective keywords. If they do not find what they are looking for, you may not get your website listed.

The more links you create online; the more people can see your website. This means you need to know where you should be placing the links, and where your demographic is online, such as a social networking website. Once you have selected the group of people you want to reach, you need to understand how to to market your products or services towards them. If you work with search engine optimization specialists, you are able to see what kinds of links you can be placing online that will help you become visible to your demographic. You can also learn how to create appealing links that will be attractive to your audience which will encourage them to click on them to view your website. Building a good website takes time and hard work, but if you hire the SEO services that are available, you can find it is an easier and effective solution. The right SEO professionals can help you improve your online business by improving your search engine ranking which will attract more people to your website.

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Choosing the Right SEO Specialists

July 22nd, 2010 by Jo

Choosing the right professionals for any kind of job that you are doing is important. When you are creating and building a website for your business, it is also important to find the best professionals that can help you. You can find the best SEO specialists that can help you learn more about using SEO and help you get started creating a better website. You may also find SEO can have a positive effect on how well your website ranking improves online and how much business you receive.

There is a lot to learn about using SEO and, if you are new to creating websites and are not sure how to find the right SEO tools, you can find SEO services that are affordable and effective. Once you learn how the SEO that you use can improve your website, you are going to find that the success you can reach is worth the time to get started. You can use SEO to improve the listings in the search engines, find the groups of people that you are trying to market to and post links that people can see.

All of these are important for building a business online and if you are not sure where to even get started, find the right SEO specialists that will help you. These services can start helping you by doing an analysis of your website. This analysis will tell them how your website is doing online, how it is indexed by the search engines, the keywords that you are using, the SEO tools that you should be using and the amount of links that you have. Once you have all of the information that you need, you are able to work with the company to move forward and start improving your website.

Even if you only need help in one area of building your website and using SEO, it is better to work with the professionals who can help you do it right. If search engines are not able to locate the information that they are looking for in your website, they are not going to list it and, if it is not as good as it could be, they may index the website, but it is not likely going to be high on the search listings. You need to learn how the right keywords that you use can affect the success of your website. Using SEO services not only gives you the information that you need to improve your website, they also help you to find and use the right tools for building SEO and  help you to market the website.

The marketing that you do for your website does not have to cost you a lot of money. It is better to have the right keywords, content and the right links created for your website than it is to have the biggest budget to spend on marketing. You can also find that when you are working with SEO services, you can get the advice that you need to improve any of the areas on your website that are not working as good as they could and you can take that information to improve. Instead of having to try and do it all yourself and not get the results that you need, you can find that using SEO services is a better way to use SEO and improve your business. The more that you work with the companies, the more you are able to see how SEO really works.

The more you are able to track and manage the information on your website, the better you can do by making the changes that are needed. When you work with SEO services, they can help you find the right tools to use to be able to monitor how each of the links are doing, how many hits you are getting from the links and how the keywords that you are using are doing online. When you know the areas of your website that need to be improved, you can begin to find the best ways to start making those changes and getting listed in the search engines. You can find the best SEO services that you need online. You can also find the tools that will help you to improve your online business.

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Choose the Right Search Engine Optimisation Company

July 20th, 2010 by Dan

The way to improve how effective your website is online is to find the best tools to use for marketing and implementing a link building strategy. You can find that if you use the right tools and learn how to use SEO, you are able to do better with the search engines and get more people to see your website. If you have not worked with SEO before, there is a lot of information to learn. There is a better way to start improving your website and that is to use a search engine optimisation company.

When you work with the professionals who have experience in SEO, you are able to better market the website and products that you have and also find that you are able to get better listings in the search engines. When you are looking for a solution to try and get more business for your website, you can have a search engine optimisation company help. The companies can analyze your website and determine what kind of SEO you need to use to help you improve.

One of the ways they can help you is to determine what you need to do to get better listings with the search engines. If you have submitted links to the search engines but have not yet been indexed, it could be because you do not have the content that they are looking for. The search engines need to easily find the content that you have submitted when they are on your website, if they cannot find what they are looking for then they are not going to list your website. Therefore it is  important you know what kind of content you should have and how to use it.

You can find that if you are working with a search engine optimisation company, they can help you find the best keywords to use. You need to have the best keywords that you can if you want your website to become higher in the search engines. When someone searches for a certain product online, they use keywords. The search engines then search websites for the use of the keywords. The websites that are the best match will appear higher in the listings. If you want to get more people to your website, you need to be at the top of the listings.

This means that you need to have the right keywords in your website and know how to place them so that search engines will be able to find them. A good search engine optimisation company will be able to help you go through the keywords that you need to use and help you decide which ones are the best. If you want to know how your keywords are doing online, you can use the tools with the search engine optimisation company that will allow you to track how each of the keywords is doing. Once you know which keywords are doing well for you and which ones are not, you can make the changes that you need.

The SEO tools that are available to use are great ways to learn more about using SEO and how to market the content and articles that you have. When you choose a search engine optimisation company to work with, you can find that it is much easier to find the tools that you need and to use them correctly. Being able to track the progress of the links that you are using and the keywords helps you to know which ones are getting the most clicks. You may need to change the keywords that you are using or even make simple changes to the order of the keywords. You want to try and make the keywords specific to what you are selling and the products that you have. This makes it easier for you to get higher listings in the search engines and to have more people see your web site. The more that you work with a search engine optimisation company, the more you can start to see how much easier it is to do better online with the help of professionals. You can go online and find the right search engine optimisation companies that will help you improve your website and your business. You will find their SEO services are affordable and will be effective when improving your rank on the search engine pages.

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SEO Specialists Can Work for You

July 15th, 2010 by Phil

If you need to find a way to improve your website and have tried other marketing but nothing works, before you quit there is something that you can try. You can find SEO specialists that are experienced in working with search engine optimization and can help you with creating a better website that uses the right kind of content and SEO that is going to help you do better with the search engines. The way that SEO specialists work is by working with you to create the kind of website that search engines are going to be able to index and that will help you get the higher listings.

When anyone does a search online, the search engines go through the websites to find the best matches. If you have the right use of SEO in the website, you can find that you are able to get listed higher. It can take some time to create a good website and for the SEO to work, but SEO specialists can help you get started and start seeing the results that you need. You can also find that the higher your search engine rankings, the more people are going to see your website. If you need to find a way to get more people to your website, the SEO that you use can help.

You can work with the SEO specialists to help improve how your website is indexed by the search engines and they can help you by choosing the best tools that are going to help you improve your business online. There is a lot to learn about SEO and, if you are not sure where to start, it is better to work with professionals who have the experience that you need. SEO specialists will analyze your website and determine what you need to do to improve the search engine optimization that you are using. When you know how to use the right tools and put them to work for you, you can start to see that you are getting higher listings in the search engines and that more people are able to find the links and click to go to your website.

If you have considered any other kind of marketing, you may want to try working with SEO specialists because they are affordable and effective. They will help you determine the best keywords that you should be using and the links that you should use to submit to search engines. If you find the right keywords to use, you are able to get more hits on the links that you post. The keywords that you use should be related to the business and they should also be searched for often in the search engines. When you work with SEO Specialists, they are able to see which of the keywords are doing the best online and be able to monitor each of the keywords that you are using to see which ones are being the most effective.

SEO can work for you, but you need to know how to use it correctly and how to make it work for you. If you are not sure how to use it, it is better to work with the professionals who can help you make the most of the keywords and content that you have. You can use the content and articles on your website to submit online and create links. The more links that you post, the more people are going to see your website. SEO specialists can also help you with link building and you can find the places where you should be posting the links to try and target your markets.

Using SEO specialists to help you create and build the search engine optimization that you need is one of the best ways that you can start to see the results that you need and to start getting more people to your website. You can find the services that you can use online and find the right company that is going to work the best for you. If you want to increase the business that you do online and improve your website and SEO, let the professionals help you achieve your goals. You can start to see more people on your website and when you place links online, you can see which ones are working the best for your website.

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SEO Services Can Make a Difference to Your Business

July 9th, 2010 by Susie

Improving your business online is possible. If you have been looking for new ways to try and promote your business and not have to spend money on expensive marketing plans, there are ways that you can help your website do better without having to have a big marketing budget. SEO services are available that you can use to help you improve your website, use the SEO that you need and start being able to reach the markets of people that you want.

A lot of people find that it is much easier and more effective to work with professionals who know how to use SEO and can help you use it for your website. One of the great features about using SEO services is that you can have an analysis done of your website that will help you know the parts that you should change and improve on. You will be able to see how your website is doing in the search engines and what you can do to try and improve. Many people are not aware that they are not using SEO correctly and it could stop them from getting indexed by the search engines.

To really start seeing more business online, you need to know how to use SEO when creating and building your website, creating your content and posting links to your website. SEO services can help you do what you need to better market the business online and start to see more people that come to your website. If you have not yet started using SEO, you should consider how much it can help you do better online. If you have tried to learn how to use SEO, but you are not sure how to use it in your website, you can find that SEO services can help.

Once you know what you need to improve on your website, you can begin to make the changes that you need and start doing better. You can find out what kind of links you should be creating, how link building works and where to reach the markets of people that you need. SEO services are able to help you learn how the tools that are available can help you reach the goals for your website. If you have tried other marketing tools and have not found anything that works, SEO services can help.

You can also find that when you are using SEO correctly in your website, you are able to do better in the search engines. When search engines index a website, they need to find the right SEO in the content and find what they are looking for or it is not going to get indexed or get very good listings. You need to be able to make it to the top of the listings if you want more people to see your links and come to your website. One of the ways that you can do this is creating the best keywords that you can use. SEO services can help you choose what keywords you should be using and can help you determine how each of the keywords is doing online. You can track the links and keywords that you are using to see which ones are bringing more people to your website.

You can find that working with SEO services can save you a lot of work and it is much more effective than trying to do it on your own. You do not want to risk getting banned by search engines because you were not using SEO correctly. Choosing to work with SEO services can help you know that you are using the right kind of keywords, creating the right links and promoting your website through online marketing that is going to help you build your website. When you really want to start seeing better listings with the search engines and you want to see more people on your web site, you need to use SEO to help you. If you need to find better ways to use SEO or need help with creating links, choosing the right keywords to use and marketing your website to groups online, you can find that SEO services are available to help you improve the business that you can do and help your website get seen by the search engines and people that you need for customers.

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Your Website and Search Engine Optimisation

July 6th, 2010 by Nick

There are many people who are trying to find a better way to improve their website. If you need to find a better way to market the products that you have and to reach more people, you can try one of the most effective ways that can help. Search engine optimisation is a great way to not only bring more people to your website, it can also help you to improve how you are listed in the search engines and it is affordable to start using.

When you are going to start out using SEO and you are not sure where to start, you can find what you need when you search for the best SEO tools available. If you are worried about how much it is going to cost to try and use SEO in your website, you will be happy to know that it is actually very affordable. There are even free resources that you can use that will help you develop and build a better website. You can also use these tools easily once you know how SEO works and how to make it work for your business.

If you find the right tools to use for any project that you are working on, you will find that it is much easier to do and the product turns out much better. This also applies to creating and building a website and growing your business online. When you use the right tools for search engine optimisation, you are able to reach more of the people that you need, do better in the search engines and get more people to your website. There are some things that you need to know about SEO before you begin to see it working for you.

Finding a good search engine optimisation company is one of the best ways that you can make sure that you are using the SEO that you need and that you are using correctly so that you do not have to worry about the search engines not indexing your business or getting banned from the search engines. When you are searching for the best information about SEO, be careful to not use the tricks that some people may tell you to use. These tricks can work, but then you can also risk being banned from search engines and that is not going to help your business.

You need to be able to reach the markets of people who are going to be interested in your products and the best way to do this is through keywords and targeting those markets. When you are creating a list of keywords that you are going to use and submit to search engines, you need to focus on the ones that are going to be the best for search engine optimisation and that are doing well online. You want to choose keywords that are well searched for, but you also want to choose keywords that are targeted for your business. When you pick general keywords, it can take a while for you to get listed higher in the search engines, but if you stick with keywords that are more specific to what you have on the website, you are going to be more likely to get listed higher.

The key to using SEO is to try and find the keywords that people would be searching for when they are going to look for the products that you have. You can create a number of different keywords and change the order of them to make them more specific. You can also start out search engine optimisation by creating lists of keywords that describe the products that you have on the website. You can use this list to compare to the keywords that are doing well online and find the best ones to use that are going to help you do better.

If you are not able to create a good list of keywords or if you are having difficulties getting listed with the search engines, search engine optimisation  and free SEO tools can help. You can find SEO companies that can help you decide on the best ways to use SEO in your website and to help you do better with the search engines. Learning more about it is important and you can find the resources and the marketing tips that you need online and when you work with a company.

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How to Make Your Words Work for SEO

July 2nd, 2010 by Dan

When most business owners first consider search engine optimisation for their website, the intricacies of the English language are far from their mind. In fact, you could go so far as to say that very few business owners think about the complex system that is English at any time in the SEO process. That is, unless their SEO consultant points out to them how important good English is to their site’s success with the search engines.

Believe it or not, a high level of mastery of English as it is written is vital to SEO. If your site contains lots of grammatical errors, spelling or punctuation mistakes, your chances of the ranking you desire go down. This is because, quite simply, errors irritate internet users. Irritate your site’s users, and the popularity statistics that the search engines use to rank your site are affected. Talk to us at SearchEngineOptimization.co.uk about the various user factors that affect search engine optimization.

Keeping your site clear of basic writing errors is a very simple way to increase your chances of success, but very few site owners go to the trouble of even proofreading their content. With just ten minutes of your time, you can put yourself ahead of the competition. Here are a couple of the most commonly seen errors on the net:

*Apostrophe abuse: There are entire groups of people dedicated to preventing the abuse of the poor, misused apostrophe. Of all the punctuation marks in the world, the apostrophe is surely the most misused. Too many people put them in where they aren’t needed, and pull them out when they are.

The basic rule with apostrophes is that they are only used to show contraction or possession. For example, the contraction of the words ‘do not’ is signified in the word ‘don’t’ where the apostrophe stands in for the missing ‘o’, as in ‘don’t misuse apostrophes.’ Apostrophes are commonly misused in plural words, for example you might see a sign at a greengrocer store that reads ‘apple’s.’ With the apostrophe there, the word doesn’t mean that there is more than one apple; it means that anything below the sign belongs to an apple. This is the source of giggles to any punctuation geeks out there, but is annoying to everyone else.

*Full stop the madness: Another common error is the run-on or runaway sentence. Full-stops and commas are the road signs of writing. Run-on sentences are like cars that run red lights; there should have been a stop in there, but the driver ignored it. Runaway sentences are like a truck with its brakes failed; they keep going and going, turning corners desperately to avoid a collision that would mean the end of a sentence. Neither example is desirable, particularly not for internet content. Keep your sentences short and to the point.

*Style faults: With automatic spellcheckers coming standard on most word processors, there is no excuse for spelling errors. Regional spelling errors, however, are harder to detect, so it’s important to decide on a standard when you SEO. Set up a style sheet, and check against it.

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SEO Content: 10 Top Tips

June 24th, 2010 by Mike

A site’s content should have a big involvement in every search engine optimisation campaign. Not only is it the place to disperse your keywords, it’s a place to draw in your site’s users and keep them on your pages. For this and other reasons, it’s important to ensure that your content is top-quality.

Planning out your content should be a part of your initial search engine optimisation campaign, and should be discussed with your search engine optimisation consultant. Here are a few tips for making your content as good as it can possibly be:

1. Be targeted. Specificity is essential if you want to please your target user groups. Research your audience while planning your content.

2. Be informative. Information is the lifeblood of the internet. Being a good source of information can get you return traffic.

3. Be entertaining. Although information is very important when it comes to content, it’s not likely to retain much traffic if it isn’t entertaining. A textbook might have all the information you want, but a magazine is what you’re more likely to read.

4. Be current. No-one likes old information, although you wouldn’t know it from the amount of stale information that travels around the net. Your business is not going to profit from information that is out of date, so it’s best to check your facts. New information is also likely to keep internet users interested, and may draw them back to your site.

5. Be specific. Internet users tend to be more attracted to information when it’s presented in a specific form. Numbers, statistics and bullet points attract readers.

6. Be linkable. No business should be satisfied with any asset not working as hard as it can. Content serves a big purpose for your SEO plan just by being on your pages, but it should do more than that. If you’re going to invest in top-quality content, at least some of it should be attracting links. Content such as lists and how-to articles are eminently linkable. Do some research on how to get your content working harder for you, and talk to us at SearchEngineOptimization.co.uk.

7. Be moveable. Where possible, it’s a good idea to make your content able to travel. This makes it easier for internet users to share your content with their friends. This is something definitely to be aimed for. Every time a user shares your content, they’re bringing new traffic to your site on your behalf. Bookmarking buttons, ‘share this’ links and other forms of sharing are a good idea.

8. Be consistent. Your content style should remain true to your business style. Mixing up casual and formal doesn’t work.

9. Be pretty. Your design can affect your content. Make sure you’re always readable.

10. Be subtle. It’s important to be subtle with your SEO. One of the most common mistakes is to stuff content full of keywords. This not only puts the search engines off, detracting from the rest of your SEO campaign, it puts internet users off as well.

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Images Should Be Optimised For SEO

June 8th, 2010 by Mike

As professionals offering search engine optimisation services we know that images are an incredibly important part of a website. They are frequently used to evoke the emotional tone of a site, and are invaluable for illustrative purposes, showing visitors what products look like or demonstrating a process. Without images, many more words would be required in order to provide customers with the same amount of information. Imagine a huge site such as Amazon if the product photos were absent and shopping relied upon descriptions alone. However, a sea of imageless pages is what search engine spiders see as they bob around the Web, with their understanding limited to text.

Since search engines cannot effectively read images, it makes sense for anyone offering SEO services not to rely on pictures to communicate important information which is not backed up by text. For visitors who are visually impaired, and who use software to read out the text on web pages, any information which is restricted to images alone will remain invisible. Fortunately, there are some methods which can be used to help both search robots and people with sight difficulties to understand what is contained within images, although they should still be regarded as additional to the main text content.

The ‘alternative text’, or ‘alt’, attribute, is an option contained within HTML which can be used to describe in words what an image represents. As the information placed inside the ‘alt’ attribute is in the form of ordinary text it is easily readable by search engine spiders and the screen reading software used by people with sight problems. It can also be useful for anyone who is surfing the Web and having difficulty with images loading, perhaps due to a slow internet connection.

Although the routine use of images as links is not recommended by search engine companies, because a straightforward text link is much more accessible, where images are used in this way the ‘alt’ attribute is particularly important. As the image itself will be invisible to search spiders and screen reading applications, the only way to indicate where a link goes is via the information inside the ‘alt’ attribute.

It is important to ensure that sizes of images are kept as low as possible, as having huge pictures can slow loading times dramatically. Search engines will only wait for a limited amount of time before giving up and moving elsewhere when a site takes too long to load; human visitors often behave in a similar way.

As well as making careful use of the ‘alt’ attribute, it should be remembered that the file names given to images can provide search engines with information about their content. This can be significant if users carry out an image search, as the text chosen for the file name will affect where a picture appears in the search rankings. Captions and other text placed near to an image can also provide search engines with clues about its content.

At SearchEngineOptimization.co.uk our SEO services include optimising the images on your website.

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What are the Advantages of Hiring an SEO Company?

June 2nd, 2010 by Mike

What are the Advantages of Hiring an SEO Company?

There is certainly a lot to consider when optimising a website for SEO. Initially, it might seem reasonable to embark on the project oneself, or to think about asking a member of staff with a little knowledge to have a go. The need to keep costs low can make these options appear even more attractive, but it could still be worth looking at bringing in search engine optimisation services from outside, either in addition to, or instead of, managing things in-house.

One great advantage of handing the work over to an external company specialising in SEO services is that the project is then in the hands of someone else. This means that all the time that would have been spent optimising one’s site is now available once more, bestowing the freedom to get on with the everyday running of one’s business. This can be especially important in the case of a small company where staff already take on multiple roles, as here there would be less opportunity for whoever took on the SEO project to delegate work to someone else.

Unless an existing member of staff is already highly skilled and experienced in SEO, hiring a professional SEO company from outside will have the advantage that expert knowledge will now be available. This will be coupled with the fact that, as outsiders, the providers of professional search engine optimisation services will be able to see the web project from a different perspective, bringing in a more objective and potentially more useful view.

An SEO company can always be brought in to assess a site as it stands, whether any necessary changes are then made by that company or carried out in-house. If money is tight, the SEO company might alternatively be brought in after one’s own team has taken the project as far as possible. A professional SEO company can assess what needs doing and present the findings to the rest of one’s own organisation before decisions are made about what to do, with the added benefit that an outside expert can often speak with more authority than an existing member of staff.

SEO experts are already trained and can set to work immediately, which is generally more efficient than waiting to train someone in-house. Experts may also specialise in particular areas of SEO such as local search, video, or link building, which might be especially relevant to the needs of a website. Many SEO professionals can offer useful technical advice, provide training for staff and arrange for the creation of any content required for a web campaign.

One potential problem is the inadvertent hiring of an unethical SEO firm, but this can be avoided by researching a company’s track record carefully, asking plenty of questions and noticing whether the organisation provides information in an open and upfront manner.

At SearchEngineOptimization.co.uk we can take care of your website’s SEO while keeping you fully informed, leaving you with the peace of mind to concentrate on running your business.

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Collecting content and giving out links. It's not something most site owners would consider when trying to get an SEO advantage. It is, however, something that can work miracles. Most sites struggle to get attention. The surest way to grab some attention is to stand out in some way, but how do you manage that? One of the possible answers is by becoming a content cu... more

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The algorithms used by the search engines are incredibly complex. This is why it's incredibly frustrating for many in the optimisation industry when simple things aren't recognised. Simple things like symbols, for example. The internet community has used symbols right from the start. These handy little signs say more in a smaller space, saving on typing and slottin... more

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So, you've just written a fantastic blog post. It will fit in nicely with the content your search engine optimization services company gave you for the week. In fact, you're pretty sure this one is the best you've done. What you do next will determine the success of your blog. This may sound a little too dramatic for a single blog entry, but your blogging habits de... more

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