August 12th, 2010 by Mike

The world of search engine optimisation has changed a lot over the years. There are still those who advocate tricking users into visiting their sites, but these days it really does seem like the good guy won. Search engines have become as intolerant as users of spamming methods. This is unsurprising given their dependence on keeping the public happy in world where users can as easily click to a different search engine as they can a site other than yours.

SEO is more complicated now than it’s ever been, what with advances in technology and the increasing volume of information available. In this world of advanced theory regarding SEO, it’s a very good idea to employ the services of a respected search engine optimisation company. The number of things to think about for good SEO can be daunting, and search engine optimisation services exist to take the pressure off. Even if you do employ a good SEO company, they won’t hold your hand forever, unless they truly do go the extra mile! We’ve provided a list of 15 things you should remember for SEO, and when we say to remember, we really mean it. No matter how well the SEO services you used have enhanced your site, you should maintain standards by keeping our advice in mind and acting upon it!

1. Think of SEO as something you do every day, like breakfast. To maintain high standards you’re going to need to put the effort into SEO.

2. Think about your company’s direction. Having clear goals in mind will help your marketing and that will help your optimisation. Every SEO company agrees that good marketing is good SEO.

3. Keep your guard up when it comes to unethical practices. It can be tempting to go for the easy option sometimes, even if you know it’s wrong. If you need some content fast, for example, it might seem wise just to take some that exists already on another site and put it on your own. Beware! Months or even years of hard work can be undone with one rash act.

4. Avoid JavaScript, frames, drop-down menus and Flash, and always use text. Don’t forget these basic principles of SEO.

5. Keep using keyword-focused tags as titles on your pages. Along with other activities the SEO company you hired probably implemented, keep doing what works.

6. Keep the content fresh, interesting and original. Remember that good marketing is good SEO and put effort into your content. If you take care of it, it will take care of you.

7. Use Analytics software such as Google Analytics to monitor your search engine results and performance. That way you’ll see if any area of your optimisation starts to slip.

8. Maintain the quality of links to and from your sitemap. If your software doesn’t automatically update then make sure that someone does it. You might remember why having a sitemap is important, now what’s important is keeping it accurate for a good user experience.

9. Keep linking to good sites and encouraging links from good sites. In short, remember your link building strategies!

10. Look for bigger and better links. Remember your strategies but move with the times. If you feel that some links are going to get you a lot of respect then go and get them if you can. Think about government and school sites.

11. Check links from your site as part of general maintenance. To keep high standards you should check regularly that links on your pages actually lead somewhere.

12. Monitor the Internet for good sites to link to. Uphold your reputation for excellence through providing users with appropriate and useful links that you’ve tested personally.

13. Stay involved in discussions. If part of your SEO was to get involved in forums, blog comments and social media, uphold the good work you started, remember that your SEO was not a one-time thing.

14. Think about a review of your SEO. The chances are that you’d benefit from using SEO experts more than once over a period of time to get ever-better results.

15. Let the good times roll! If you’ve experienced the financial gains you’d hoped for after optimising your site, why not put some of the money back into your company and your website by expanding? The Internet is, so why not you too? Think big and reach for the stars.

We hope you’ve found our short list helpful!

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