March 6th, 2010 by Susie

If you are looking for ways that you can create more links to your website, there are a lot of great tips available that can help you build links and get more traffic to your website. If you have tried a lot of different marketing strategies and are not seeing any improvements in the traffic to your website, you may want to try focusing on link building. Here are some great tips to help you get started:

1.    Build lists – having lists on your website is a great start to building links. When you are creating links think about how you can incorporate lists such as, ‘101 Ways to Improve Your Website.’ People like to see numbered lists of tips and ideas and promoting your website with links is a great way to get more traffic to your website.

2.    Create “how to” articles – you can also use these as part of your numbered lists, but if you concentrate on promoting “how to” articles, it can capture the attention of a lot more users and make your links get noticed. One thing that you should remember when you are creating lists and “how to” articles is that you want to keep them related to the content and products that you are promoting through your website. Don’t create lists and “how to” articles only to build links or boost search engine rankings. They need to be worthwhile reading to actually have a positive impact on your search engine optimisation efforts.

3.    Use resources - having a list of resources on your website and in the content of your web pages is a great way to reaffirm the validity of your content and what you are selling. People like to see that the information that you are offering them is researched and accurate. When you use this information in the links that you submit and have the resources on your website, people are likely to want to see what it is about.

4.    Make content easy to read – some website owners get stuck trying to portray themselves as experts in certain kinds of categories. While you want to portray yourself as being professional and knowledgeable in the subjects in the content, you want to make it readable to everyone. If you use too much technical language on your website, you are not going to be appealing to audiences who are trying to learn more about it. You can apply this when you are building links to your website by using links that direct users to your content. Make sure that the content is not only related to what you are selling or promoting, but also that it is understandable. Another common mistake that can be made when creating content is that you may be tempted to focus on SEO and keywords and fill your pages with content that does not make any sense. While it is important to have plenty of optimized pages on your web site, it is also important to use the SEO tools at your disposal correctly.

5.    Submit articles - use the content that you have on your website to benefit you. You can submit the articles and content to online directories through links. This is a great way to attract more users to your website and a lot of the directories online are free to use. If you are trying to find good websites to build your links with, search for industry websites that are related to your website.

6.    Use press releases - press releases can be a valuable tool for you to use when you are trying to get more traffic to your website and focus on building links. When you use press releases, you can submit them to bloggers and online journals that can post the links for your website. You want to make your press releases compelling and interesting so that users are going to want to follow the link and see what it is about.

7.    Trade articles – tap into the resources of other websites and trade information. Find websites that are in a similar industry or that have content that is related to your website and ask them to trade articles. This can save you a lot of work from creating all new content and articles on your website and is a way to network with other websites. Not only will you be able to have more content on your own website, you can also build links to other websites and grow your business.

8.    Perform studies or surveys - posting surveys and studies on your website can be a great resource to get more traffic. People like to express their opinions and feel as though they matter. Providing links that take users to an online poll or survey can include them in the process and create an interactive way for you to build links and network.

9.    Tap into local resources – if you are going to target local groups in your area, one of the best things that you can do is create networks with local chambers or other organizations that produce credibility for your website and your business. Build links to these organizations and become networked to more groups that can help you promote your website.

10.    Become a blogger - create a free blog and post links to it on your website. Users enjoy being able to go to a blog, and you can create links easily to other blog sites and post links to your website on your blog. Keep the blogs fresh and current and update them with content that is related to your website.

11.    Join the social media revolution – social networking is easy and can get you access to different groups and audiences of people that you want to target. Social media sites are a great way to connect with others and create an online social network that allows you to build links and promote your website.