May 26th, 2010 by Susie

You probably see a lot of blogs on the Internet and you may have tried creating a blog on your own for the website that you have, but if you are not using them correctly you probably are not going to see that they can really work. If you do want to create a successful blog that can help your website improve, the key is to learn how to start using SEO tools to make it better. Here are a few ideas that you can try out when you are going to be creating a good blog.

One tip that every website owner should consider is blogging only on what they know. Don’t blog on a subject you aren’t experienced with. Many novice bloggers think that “showing people ways to earn money fast” is the way to earn. That is a big misconception because there are a lot of websites that blog about that topic so, unless you’re an expert on it, there’s no need to pretend to be. In fact, 1 out of 10 blogs are written about this topic, which is a lot.  Even if you did want to still write it, you would probably find yourself at the bottom of the search results on every major search engine. You need to think outside the box.  Don’t write about what everyone else is. Rather, write your blog on a subject you consider yourself somewhat of an authority on so readers will see your blog as legitimate and worthwhile.

Finding Your Niche

Keep your readers reading until the end. This tip is somewhat related to the first tip because, if you are not writing about the specialty that you know, it will be reflected in your blogs. Keep it to the point but, at the same time, still be descriptive. Your goal is to have a reader start at the beginning and go all the way to the end. You don’t want the reader to get bored or lose interest after a few sentences.

Be aware of the titles. Your title says a lot about your site and it will most likely be your reader’s first impression of your blog. Don’t choose a title that is too wordy or long-winded but, at the same time, make sure your title says enough about your blog to give the readers a good idea about what your page contains.

Have about 5 articles or posts for your readers. If all you have is one or two, then most likely your visitors will never come back because it will appear as if you aren’t putting much effort or interest into your blog. Also, if you notice your traffic picking up, don’t become lazy and think your hard work is done. You should still keep updating your blog on a regular basis, preferably once a week or on the average of once a month.

Errors with Graphics

Don’t overdo graphics or animation on your blog. If you already have articles that are useful then there’s really not the need to have to animate the blog. Ask yourself, “Are the graphics really helpful to my visitor?” If the answer is, “yes,” then go ahead and continue using the graphics.  But if the answer is, “no,” then get rid of them. Sometimes graphics and animations make a blog more lively and entertaining, but too many could make the reader annoyed and your page looking cluttered.

Your homepage is the most vital part of your site. You need to make it as user friendly and easy to use as possible. You should link the majority of your posts to your homepage and your pages should be using a link back to the home page. If you have some blogs that were more widely read and acclaimed than others, then you could consider making a “Top 5 blogs” link and place that on your homepage as well.

Don’t confuse the blog by using different topics or subjects. If you do have other articles, create other blogs. Do not mix your blog with different topics.  For example, what would you think about a blog that gave software advice along with cooking tips? You would probably think it’s rather odd and not very professional. There are numerous people who want to write on two different topics so they choose their blog that receives more traffic to talk to write about the other topic.  This will give a bad impression, so avoid doing it. If you want to blog about various unrelated subjects then, by all means do so, just keep them completely separate from each other and don’t overlap.

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