April 3rd, 2010 by Susie

SearchEngineOptimization, a leading SEO firm based in the North West of England, comment on the news that Google has updated its PageRank system over the weekend.

Google have taken the time over the Bank Holiday weekend to update its PageRank system across the internet – the last time it was updated was during the Christmas holiday period of 2009. Google PageRank is rated between 0 and 10 and is used to show how much authority and relevance a website has on the internet. A website with a PageRank of 0 for instance has little authority or relevance, whilst a site rated at 10 will be popular, well-optimised and have excellent link building, both on-page and off-page.

A site’s PageRank is built up naturally over time and SearchEngineOptimization.co.uk insist that only ethical search engine optimization services should be used to increase a site’s PageRank. They also stress that webmasters shouldn’t obsess too much over their PageRank, and instead use it as an indicator of how much authority their website has on the internet and what can be done to improve their online reputation.

“There were rumours circulating around the time of the last PageRank update that Google were thinking of phasing out the system altogether. This latest update would seem to suggest completely the opposite,” commented a spokesperson for SearchEngineOptimization.co.uk. “There are many ways to increase your PageRank – social media is becoming increasingly important in internet marketing for example. But PageRank isn’t the be all and end all. We maintain that having a well-optimised and effective website that spreads a good message is the best way to increase your online reputation across the globe.”

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