Local Focus for SEO Marketing

March 20th, 2010 by Mike

It is easy to focus on the big markets for the search engine optimization of your website, but what if you want to focus on appealing to your own local area? If you have been focusing your marketing to appeal to the audiences online, you may want to also try to target the local audience for your website. There are different kinds of strategies that you may want to try when you are going to reach a local market and it can affect the way that you plan and implement your SEO strategy. When appealing to smaller groups of people or a certain geographical area, you need to make sure that your landing pages are being optimised as they should.

Landing Pages

Creating landing pages with the right keywords that will allow you to reach a local audience is key. If you want your site to draw in traffic from a certain area, you need to be sure that you direct your keywords for those pages in the right way.  For example if you provide gardening services in the North West of England, you may want to create landing pages for several cities or towns near your location. The keywords you may target on your main homepage could be something like ‘hedge trimming’, ‘lawnmowing services’, and ‘gardening services’, so for your local landing pages you may want to use something along the lines of ‘hedge trimming in Cheshire’, and ‘gardening services near Cheshire’ etc for each page. Targeting the local audiences in your area instead of globally can help you improve the rankings that you can get with the search engines because there will not be as many other websites to compete with using your local search terms/keywords.

Local Search Strategies

The SEO strategies that you use to reach markets when you are doing global ads is different than how you should approach local advertising. You may want to consider doing both pay-per-click advertising and SEO when you are appealing to your local area because, depending on the amount of competition you have with other websites offering the same products in your area, you may be able to bid lower on the PPC ads and still get theconversions  that you are looking for, especially as search engine optimisation always takes a while to come into full effect. Before you create the landing pages that you are going to use for your local SEO efforts, you can use your PPC analytics to find out what keywords are doing the best and which ones are likely going to help you target the local area. You should still approach the local SEO with the same consideration that you do for international SEO campaigns and be sure to choose the best list of SEO keywords that you can to include in both your meta tags and your content.

No Comments »

Latest Articles more >

Why Select a UK SEO Company?

The net is an international phenomenon. Furthermore, it has been a major player in trends towards economic and cultural globalisation. It is hard therefore for some individuals to comprehend why choosing UK search engine optimization can make a lot of commercial sense for many firms which are primar...more.

Posted on 12/30 at 16:13

Reflections on Homepages

A search engine optimization service spends plenty of time getting a target audience to a site. However, if the relevant techniques are not used to address any issues on the pages of the site all the effort can come to very little. One of the main things which a SEO service must get correct is the h...more.

Posted on 12/23 at 14:08

Links that Connect with Trouble

UK SEO services are a mixed bunch. Some of them are ethical operations who usually obtain impressive results for their clients. However, some UK SEO marketing firms are either lacking in competence or practice black hat techniques which are unethical and flirt with danger. It is thus very important ...more.

Posted on 12/16 at 11:04

5 Common SEO Errors

A SEO service has to ensure that it does not make basic errors if it is to prosper. The complexity of search engine optimization means that this is not always easy. The difficulty involved in pursuing a campaign means that the average site owner should not attempt to perform optimization in the abse...more.

Posted on 12/09 at 11:00

3 SEO Virtues

While site owners have to be aware that SEO services have to accomplish technical tasks, they should also be conscious of the fact that certain virtues are essential when performing optimization. Some unethical firms either do not know or do not practice these virtues. The right information can help...more.

Posted on 12/02 at 16:14

Choosing SEO Tools — Don't Fall for a Scam

The vast majority of articles out there on the web about SEO tools are written by SEO marketers. It's the unfortunate truth of the industry. While there's plenty of helpful advice, the motives behind it can sometimes lead to site owners wasting their valuable time. This is why it's important to chec...more.

Posted on 11/24 at 15:39

Search

Article Categories

Latest Posts

Archive

Authors

Chat Button

Client Login

Latest Blogs more >

Want to set yourself apart from all the other noise in social media? One way to attract attention is with a widget. Constructing a small but useful piece of software that your target audience can easily access is a classic way to draw attention on the internet, and it can work for social media, too. Let's face it, competition for attention on social media networks ... more

0 Comments

It is amazing how much trouble unguarded comments can cause for a firm. Some examples, too embarrassing to repeat, have entered into corporate folklore. Reputation management has always been in part about preventing mistakes of this type. In addition, it has frequently been necessary to minimise any damage which has resulted from clumsiness. The advent and evolution o... more

0 Comments

In 2011, SEO had a strong content focus, and it's not looking like 2012 is going to be any different. Google has gone strong and hard on changes to the algorithm to improve content quality in listed results. For any site owner serious about rising in the rankings, content must remain central — even when building links. Even as recently as a year and a half ag... more

0 Comments

Not many site owners approach SEO thinking that they'll have to become a media influence. Unfortunately, if you want your site to get attention, that's exactly what you have to do. As your SEO company will tell you, top rankings these days depend as much on off-site interaction as they do on on-site technical work. If you're having trouble finding an angle that will w... more

0 Comments

Signup to Our Newsletter