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For all the difficulties and complexities associated with search engine optimization, it remains the case that it is possible to make general points which can be subtly adapted to meet the diverse needs of many unique sites. The informal and formal rules of the game change regularly as the ‘search world’ alters. Research and monitoring of the sphere of sea... more

For the novice, internet reputation management is sometimes quite a difficult topic. It is hard enough to get an idea of how to maximise the benefits which you can obtain online, without understanding all the diverse ways in which things can go wrong. Problems can arise because firms do not understand the complexity of internet reputation management and these problems... more

Some people would have you believe that search engine optimization companies come in just two categories. They contend that there are black hat firms and white hat firms, with only the latter implementing responsible strategies. This argument neglects to mention grey hat techniques which are those that are operating in areas of unethical uncertainty. However, those wh... more

Search engine optimization is made problematic for novices because the advice which is distributed about it is often conflicting. Given the fact that the ‘search world’ is in perpetual motion this is perhaps unsurprising. It is also true that the increasing complexity of the sphere of search means that reasonably experienced commentators had hold different... more